Between walled gardens, black-box campaigns, cookie deprecation, and jargon-filled measurement martech, marketers are kept up at night by questions about their media effectiveness and true ROI. Join Media.Monks and LinkedIn for a panel discussing actionable recommendations for creating clarity and accuracy amidst this murkiness—bolstered by the integration of LinkedIn’s Media Planning API into Media.Monks’ proprietary Monks.Flow. Our experts will discuss how the partnership leverages real-time data to optimize budget allocation, enhance forecasting precision, and improve media accountability.
This insightful session will be moderated by Jonathan Hunt, Head of The Hustle and VP of Media at HubSpot, and will feature:
- Paolo Provinciali, VP, Marketing Growth, Performance and Operations at LinkedIn
- Nik Cucalovski, Global SVP of Analytics and Product at Media.Monks
- Brittany Blanchard, EVP, Head of NAMER Performance Media at Media.Monks.
Learn about using automation to break down walled garden barriers, unifying reach and frequency measurements across platforms in one seamless experience. This session promises actionable strategies for optimizing your media mix and understanding ROI that will equip you to stay ahead in a fragmented digital landscape.
